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Pattern Library Sorted by Text & Graphics

Text/Fonts, Pictorial, Symbols, Color, Tables/Graphs

Text/Fonts

Use of language (writing quality) and to fonts and other aspects of text as a visual element.

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Avoid cognitive dissonance between descriptors and rating symbols

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Choose your words carefully for improved understanding

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Choosing and designing a label title

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Choosing between numbers and symbols in lists

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Choosing between single and multiple measures (categories of information)

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Communicating more than one aspect of an entire ingredient list of a food product

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Communicating more than one aspect of one particular ingredient in a food product

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Communicating more than one aspect of particular ingredients in a food product

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Communicating one aspect of an entire ingredient list of a food product

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Communicating one aspect of particular ingredients in a food product

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Communicating one diverse aspect for each and every particular ingredient in a food product

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Communicating sub-ingredients of particular ingredients in a food product

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Communicating the allergen information of ingredients in food products

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Displaying critical advisory information on prescription medication bottles at the POA

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Hanging indents

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Limit text for readability

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Prioritizing information to accommodate small labels

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Replacing unneeded fine-print in labels

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Tag lines for extra information and impact

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Using multiple languages in label text

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Pictorial

Illustrations and other visual representations of real or imagined objects.

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Icons for point of administration medication labels

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Symbols

Non-representational, non-text visual elements that convey a message (such as the $ symbol) or assist in the creating or clarifying a visual message. Includes bullets, horizontal rules, and borders.

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Avoid cognitive dissonance between descriptors and rating symbols

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Categorical vs. continuous scale comparative labels

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Choosing between numbers and symbols in lists

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Hanging indents

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Rating symbols

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Color

The use of color (including black, white and gray).

Tables/Graphs

Tables, graphs, and charts but not the representation of objects. Often includes textual, pictorial, and symbolic elements.

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Comparing product features using a table

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Sort Patterns

  • Alphabetical: View all of our labels ordered alphabetically from A to Z.
  • Domain: Organize the patterns according to the subject area (environmental, children's books).
  • Type: Label types sort the different patterns into five categories: endorsement, warning, information only, comparative, and hybrid.
  • Components: Label components sort the patterns according to the recognized components within that pattern.
  • Reader Response: Sort by response refers to arranging the label components on the basis of the consumer's perceptual, cognitive and emotional responses.
  • Text & Graphics: Arrange the patterns according to whether the pattern pertains to a text or a graphic.
  • General: Pertains to labels as tangible objects, holistic design issues (such as layout), and all other issues.
  • Digital: Labels and digital media, including URLs, scan tags, RFID, animation, video, and sound.
  • Large Size Graphics: Design issues pertaining to wall displays, posters, handouts, brochures, and web-based content as an extension of labeling programs.
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